Bilgin, Yusuf2024-10-042024-10-0420242065-0817https://doi.org/10.30892/gtg.52109-1186http://hdl.handle.net/20.500.12403/4045This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected self-expression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers. © 2024 Editura Universitatii din Oradea. All rights reserved.eninfo:eu-repo/semantics/closedAccessself-expressionSocial mediasocial visibilitytravel intentionword-of-mouth communicationArticle5219810610.30892/gtg.52109-11862-s2.0-85186975820Q3