Strategic brand management in enterprises: A conceptual review

Şaylan, OnurEsmer, Yusuf2026-02-282026-02-28202397836318605269783631902554978363184932397836317822489783631902547978363183427597836317822559783631818961https://hdl.handle.net/20.500.12403/5894[Abstract Not Available]eninfo:eu-repo/semantics/closedAccessStrategic brand management in enterprises: A conceptual reviewBook Chapter63013092-s2.0-85182095256