Yayıncı "Mediterranean Center of Social and Educational Research" Scopus İndeksli Yayınlar Koleksiyonu için listeleme
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The effect of self-construal on statue and role-relaxed consumption
(Mediterranean Center of Social and Educational Research, 2015)Consumer behavior researches indicate that individuals prefer the products which are compatible with themselves. For instance, individuals with highly independent-self take into account the functional benefits whereas ...