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    THE EFFECTS OF ORGANIZATIONAL FACTORS ON INNOVATION AND CREATIVITY PERFORMANCE IN PROTOTYPE DESIGN COMPANIES
    (Bayburt University, 2022) Demir, Filiz
    Research and development activities, which have become indispensable in the innovation and creativity process of the information and competition age, have brought model and prototype applications with them. By testing working conditions, performance and production requirements of products to be developed through model and prototype production, the final point of the innovation and creativity process is reached. This research was carried out in order to reveal whether organizational factors in a prototype business affect the innovation and creativity performance, and to what extent they do; and to reveal the effects of the personnel and therefore the business on the innovation and creativity performance. This study, which is important in terms of understanding organizations' innovation and creativity management and which organizational factors should be utilized in this context, was implemented in the KIWI CNC-Technik GmbH Prototype company operating in Lower Saxony, Germany. A total of 320 questionnaires were distributed to the employees of the company by subjective sampling method. Data obtained from the study were analyzed using the SPSS 22 package program; and the technology, organizational structure, product and service quality, intra-organizational communication, research/development, leadership and organizational climate factors; which are especially effective in the development of innovation and creativity activities of enterprises, were evaluated according to findings of the survey. Results have shown that in KIWI CNC-Technik GmbH innovation develops and creativity progresses accordingly. In addition, it was emphasized that all factors other than leadership, communication, and research/development affect innovation performance significantly, the least quality factor and the most organizational structure.