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    TH E EFFECT OF PERCEIVED QUALITY AND BRAND IMAGE ON IMPACT CUSTOMER LOYALTY: AN APPLICATION
    (Orhan ÇAĞLAYAN, 2016) Kaya, Atif; Zanco, Fatma
    In today's competitive environment, firms have to create strong brand in order to be ahead of their competitors, corner the market and survive. Because branding and brand management have a vital effect on consumers' buying behaviour. The aim of this study in brand loyalty with an image of the mark of the white goods sector to examine the impact on perceived quality. For this purpose, a field work conducted and obtained the data was applied regression analysis to from the SPSS 20.0 program. As a result of the study, was determined perceived quality and brand image impact customer loyalty