Yazar "Sunaoglu, Serife Kazanci" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • Küçük Resim Yok
    Öğe
    THE EVOLUTION OF CUSTOMER CITIZIENSHIP BEHAVIOR RESEARCH: SYSTEMATIC REVIEW AND BIBLIOMETRIC ANALYSIS
    (Mehmet Akif Ersoy Univ, 2023) Sunaoglu, Serife Kazanci; Ozdemir, Neslisah
    Customer citizenship behavior has been a remarkable concept in recent years, particularly in service research, due to the numerous benefits it provides from both the customer and the company's perspectives. This study aims to give a comprehensive view utilizing bibliometric methodologies and to provide a systematic evaluation of the growing literature on customer citizenship behavior. In this vein, a systematic review was conducted by applying content and bibliometric analysis to 151 emprical research articles in the Scopus database. The findings are discussed under the headings of descriptive overview and bibliometric mapping (year, author, country, journal, citation, keyword), theoretical background, studies used in measurement, methodological approaches (research design, data collection method, population, sample size, sampling method, analysis, industry) and related variables (antecedents, consequences, mediators and moderators). This study contributes to the body of knowledge by clarifying the literature on customer citizenship behavior, presenting the current situation, identifying gaps, and making recommendations for future research.
  • Küçük Resim Yok
    Öğe
    The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation
    (Eskisehir Osmangazi Univ, Fac Education, 2022) Vardarsuyu, Merve; Sunaoglu, Serife Kazanci
    Customer identification has been a key concept in understanding consumers' relationships with brands. In this review article, we aim to provide a comprehensive overview of extant knowledge on customer identification and offer suggestions for future development in line with the gaps identified in the prior literature. We systematically review 73 peer-reviewed journal articles pertinent to customer identification in the Scopus database. We discuss the review findings in five sections, namely, conceptualization, theoretical framework, descriptive information, methodological trends, and key variables. Drawing from the gaps in the existing literature, we propose several suggestions for future research and end the paper with concluding remarks.