The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation

Küçük Resim Yok

Tarih

2022

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Eskisehir Osmangazi Univ, Fac Education

Erişim Hakkı

info:eu-repo/semantics/closedAccess

Özet

Customer identification has been a key concept in understanding consumers' relationships with brands. In this review article, we aim to provide a comprehensive overview of extant knowledge on customer identification and offer suggestions for future development in line with the gaps identified in the prior literature. We systematically review 73 peer-reviewed journal articles pertinent to customer identification in the Scopus database. We discuss the review findings in five sections, namely, conceptualization, theoretical framework, descriptive information, methodological trends, and key variables. Drawing from the gaps in the existing literature, we propose several suggestions for future research and end the paper with concluding remarks.

Açıklama

Anahtar Kelimeler

Customer Identification, Brand Identification, Company Identification, Systematic Review, Consumer Behavior

Kaynak

Eskisehir Osmangazi Universitesi Iibf Dergisi-Eskisehir Osmangazi University Journal of Economics and Administrative Sciences

WoS Q Değeri

N/A

Scopus Q Değeri

Cilt

17

Sayı

2

Künye