The Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigation

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dc.contributor.authorVardarsuyu, Merve
dc.contributor.authorSunaoglu, Serife Kazanci
dc.date.accessioned2024-10-04T18:53:56Z
dc.date.available2024-10-04T18:53:56Z
dc.date.issued2022
dc.departmentBayburt Üniversitesien_US
dc.description.abstractCustomer identification has been a key concept in understanding consumers' relationships with brands. In this review article, we aim to provide a comprehensive overview of extant knowledge on customer identification and offer suggestions for future development in line with the gaps identified in the prior literature. We systematically review 73 peer-reviewed journal articles pertinent to customer identification in the Scopus database. We discuss the review findings in five sections, namely, conceptualization, theoretical framework, descriptive information, methodological trends, and key variables. Drawing from the gaps in the existing literature, we propose several suggestions for future research and end the paper with concluding remarks.en_US
dc.identifier.doi10.17153/oguiibf.1079602
dc.identifier.endpage583en_US
dc.identifier.issn1306-6730
dc.identifier.issue2en_US
dc.identifier.startpage561en_US
dc.identifier.trdizinid1141593en_US
dc.identifier.urihttps://doi.org/10.17153/oguiibf.1079602
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1141593
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3801
dc.identifier.volume17en_US
dc.identifier.wosWOS:000857001700012en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherEskisehir Osmangazi Univ, Fac Educationen_US
dc.relation.ispartofEskisehir Osmangazi Universitesi Iibf Dergisi-Eskisehir Osmangazi University Journal of Economics and Administrative Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCustomer Identificationen_US
dc.subjectBrand Identificationen_US
dc.subjectCompany Identificationen_US
dc.subjectSystematic Reviewen_US
dc.subjectConsumer Behavioren_US
dc.titleThe Journey of Customer Identification: A Systematic Literature Review and Directions for Further Investigationen_US
dc.typeReview Articleen_US

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