ASSESSMENT OF MARKET POTENTIAL: A RESEARCH ON DETERMINING THE POTENTIAL MARKETS OF TURKISH EXPORTERS
Küçük Resim Yok
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In this study, a research conducted on to investigate countries’ market potentials for Turkish exporters.The main purpose of this research is to examine the factors that can be used in assessment of the market potential.In the research, the potential of international markets was evaluated by factors of ease of trade, market growth,market size and market accessibility. As a result of the research, China, Germany, India, USA and United Kingdomhave been ranked as the top market potential for Turkish exporter companies. In addition, countries were dividedinto six clusters and those with the highest potentials were identified.
Açıklama
Anahtar Kelimeler
Kaynak
Business and Management Studies: An International Journal
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
5
