Analysis of Factors Affecting Consumers in UHT Milk Consumption: The Case Study of Erzurum

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dc.contributor.authorUzundumlu, Ahmet Semih
dc.contributor.authorBirinci, Avni
dc.contributor.authorKurtoğlu, Seval
dc.date.accessioned2024-10-04T19:04:05Z
dc.date.available2024-10-04T19:04:05Z
dc.date.issued2018
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThe primary purpose of this study was to determine factors influencing consumerpreferences for UHT milk consumption in Erzurum province. The primary data used inthis research was derived from Palandoken, Yakutiye and Aziziye districts of Erzurumprovince in 2010. The factor analysis was used to find out the factors affecting consumerpreferences for UHT milk and to reduce these factors. As for the segmentation ofconsumers and bringing out the profile of each segment, cluster analysis was used.According to the results, 95.00% of households consumed UHT milk. 18 factors that areaffecting the consumption of UHT milk were reduced to five main factors with factoranalysis. The factor scores which determined with factor analysis were divided into threeclusters by cluster analysis. UHT milk for consumers entering the first cluster has becauseof homogenous and packaging as well as intrinsic and extrinsic properties for advertisingand price advantage is preferred. UHT milk for consumers entering the second cluster hasease of preparation and transportation, and confidential properties are preferred byreason. On the contrary, consumers entering the third cluster prefer to UHT milk for agood diet product.en_US
dc.identifier.endpage1492en_US
dc.identifier.issn2148-127X
dc.identifier.issue10en_US
dc.identifier.startpage1485en_US
dc.identifier.trdizinid325086en_US
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/325086
dc.identifier.urihttp://hdl.handle.net/20.500.12403/4158
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofTürk Tarım - Gıda Bilim ve Teknoloji dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectZiraat Mühendisliğien_US]
dc.subjectGıda Bilimi ve Teknolojisien_US]
dc.titleAnalysis of Factors Affecting Consumers in UHT Milk Consumption: The Case Study of Erzurumen_US
dc.typeArticleen_US

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