The effect of self-construal on statue and role-relaxed consumption

Basit Öğe Kaydı
dc.authorid56703662000
dc.authorid43460907100
dc.contributor.authorBaşar E.E.
dc.contributor.authorErciş A.
dc.date.accessioned20.04.201910:49:12
dc.date.accessioned2019-04-20T21:43:58Z
dc.date.available20.04.201910:49:12
dc.date.available2019-04-20T21:43:58Z
dc.date.issued2015
dc.departmentBayburt Üniversitesien_US
dc.description.abstractConsumer behavior researches indicate that individuals prefer the products which are compatible with themselves. For instance, individuals with highly independent-self take into account the functional benefits whereas individuals with highly interdependent-self take into account the symbolic benefits on their product preferences. Related studies in literature show that there are two different consumption patterns, which are called statue and role-relaxed consumptions, those take the lead on explaining consumers’ brand or product preferences. Statue consumption concentrates on symbolic meanings of the products, whereas role-relaxed consumption focuses on the functional benefits. This research examines the effects of self-construal on statue and role-relaxed consumption patterns with reference to the close relationships of independent self and interdependent self with role-relaxed consumption and statue consumption, respectively. The results indicate that self-construal has significant effects on statue and role-relaxed consumption. © 2015, Mediterranean Center of Social and Educational Research. All rights reserved.en_US
dc.identifier.doi10.5901/mjss.2015.v6n3s2p18
dc.identifier.endpage23
dc.identifier.issn2039-9340
dc.identifier.issue3
dc.identifier.scopus2-s2.0-84934177603en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage18
dc.identifier.urihttps://dx.doi.org/10.5901/mjss.2015.v6n3s2p18
dc.identifier.urihttps://hdl.handle.net/20.500.12403/734
dc.identifier.volume6
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherMediterranean Center of Social and Educational Research
dc.relation.ispartofMediterranean Journal of Social Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer behavior
dc.subjectRole-relaxed consumtion
dc.subjectSelf construal
dc.subjectStatue consumption
dc.subjectConsumer behavior
dc.subjectRole-relaxed consumtion
dc.subjectSelf construal
dc.subjectStatue consumption
dc.titleThe effect of self-construal on statue and role-relaxed consumptionen_US
dc.typeArticleen_US

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