Strategic brand management in enterprises: A conceptual review

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dc.contributor.authorŞaylan, Onur
dc.contributor.authorEsmer, Yusuf
dc.date.accessioned2026-02-28T12:09:14Z
dc.date.available2026-02-28T12:09:14Z
dc.date.issued2023
dc.departmentBayburt Üniversitesi
dc.description.abstract[Abstract Not Available]
dc.identifier.endpage309
dc.identifier.isbn9783631860526
dc.identifier.isbn9783631902554
dc.identifier.isbn9783631849323
dc.identifier.isbn9783631782248
dc.identifier.isbn9783631902547
dc.identifier.isbn9783631834275
dc.identifier.isbn9783631782255
dc.identifier.isbn9783631818961
dc.identifier.scopus2-s2.0-85182095256
dc.identifier.startpage301
dc.identifier.urihttps://hdl.handle.net/20.500.12403/5894
dc.identifier.volume6
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherPeter Lang AG
dc.relation.ispartofInterdisciplinary Public Finance, Business and Economics Studies
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260218
dc.titleStrategic brand management in enterprises: A conceptual review
dc.typeBook Chapter

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