Investigation of Motivated Consumer Innovativeness in the Context of Sports Industry in Terms of Gender, Age, Sports and Exercise Variables

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dc.contributor.authorKaratas, Ismail
dc.contributor.authorKural, Sercan
dc.date.accessioned2024-10-04T18:51:12Z
dc.date.available2024-10-04T18:51:12Z
dc.date.issued2021
dc.departmentBayburt Üniversitesien_US
dc.description.abstractAim: The research was carried out in order to investigate of motivated consumer innovativeness of the students of the coaching education department in the context of sports industry in terms of gender, age, actively doing sports and participation in exercise variables. Study design: In this quantitative study was conducted according to a general survey model. Methods: The universe of the research consisted of a total of 418 students (128 females and 290 males) in Bartin University Faculty of Sports Sciences, Department of Coaching Education, and the sample consisted of a total of 236 students (82 females and 154 males). Convenience sampling method, which is one of the non-probabilistic sampling approaches, was used in the selection of the sample, and the data were collected on a voluntary basis. Questionnaire form was used as data collection tool and this form consisted of two parts. The questionnaire form were located that Personal Information Form in the first part and Motivated Consumer Innovativeness Scale in the second part. Results: It was determined that there was no significant difference between the scores of the subscales within the scope of the gender variable of the participants. Also, there was no significant correlation between the age of the participants and the scores of the subscales. However, there were significant differences between the functional innovativeness and cognitive innovativeness scores of the participants in the context of the variable of actively doing sports status. In addition, there were significant differences between the functional innovativeness, hedonic innovativeness and cognitive innovativeness scores of the participants in the context of the variable of doing exercise status. Conclusion: In the research, motivated consumer innovations of the research group in the context of the sports industry were examined within the framework of gender, age, sports and exercise variables, and this situation was described as it exists. Research findings provide basic information for businesses operating in the sports industry to develop various strategies. In this context, new information has been obtained that will contribute to the literature with the research findings.en_US
dc.identifier.doi10.53350/pjmhs2115103344
dc.identifier.endpage3348en_US
dc.identifier.issn1996-7195
dc.identifier.issue10en_US
dc.identifier.startpage3344en_US
dc.identifier.urihttps://doi.org/10.53350/pjmhs2115103344
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3427
dc.identifier.volume15en_US
dc.identifier.wosWOS:000730409600035en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherLahore Medical Research Center Llpen_US
dc.relation.ispartofPakistan Journal of Medical & Health Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer Innovativenessen_US
dc.subjectDepartment of Coaching Educationen_US
dc.subjectSports Industryen_US
dc.titleInvestigation of Motivated Consumer Innovativeness in the Context of Sports Industry in Terms of Gender, Age, Sports and Exercise Variablesen_US
dc.typeArticleen_US

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