TOURIST DECISION-MAKING WHEN SELECTING A DESTINATION: AN ANALYTICAL HIERARCHY PROCESS ANALYSIS OF CONSUMPTION VALUES

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dc.contributor.authorTurk, Bahar
dc.contributor.authorYildiz, Tugba
dc.contributor.authorDursun, Mehmet Tahir
dc.date.accessioned2026-02-28T12:18:12Z
dc.date.available2026-02-28T12:18:12Z
dc.date.issued2025
dc.departmentBayburt Üniversitesi
dc.description.abstractWithin the context of tourism-related activities, numerous factors may influence a traveller's choice of destinations. Therefore, it is crucial to understand which factors will mostly influence destination selection. It is common knowledge that in a destination selection process, people are likely to visit sites they believe are worthwhile. The Analytical Hierarchy Process (AHP) was used in the study, and the data were collected from twelve experts, including six academicians of tourism and destination marketing, and six tour guides with more than ten years of experience in the sector. The research aims to determine the priority order of consumption values in determining the preferences of tourists for the destinations they have selected. The results show that epistemic value was the most important factor in determining a tourist's choice of destination. Moreover, it was found that the following dimensions, namely functional value, i.e., worth the money, emotional value, i.e., feel secure, social value, i.e., meet friendly and hospitable people, epistemic value, i.e., providing novelty experiences, and conditional value, i.e., personal safety have also been given priority. By identifying the priorities of a tourist in the destination selection process, it is envisaged that tourism businesses operating in tourist destinations will be able to provide better value-added activities, such as in food and beverage, lodging, entertainment, and travel agencies. In providing theoretical and empirical information for those involved in the sector, a more efficient process is thus ensured. With the help of this knowledge of what is expected of tourists as consumers, it will be easier to develop comprehensive strategies and solutions.
dc.identifier.doi10.32890/ijms2025.32.2.1
dc.identifier.endpage26
dc.identifier.issn2232-1608
dc.identifier.issn2180-2467
dc.identifier.issue2
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.32890/ijms2025.32.2.1
dc.identifier.urihttps://hdl.handle.net/20.500.12403/6166
dc.identifier.volume32
dc.identifier.wosWOS:001612461300001
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherUniv Utara Malaysia Press
dc.relation.ispartofInternational Journal of Management Studies
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20260218
dc.subjectDestination selection
dc.subjectconsumption value
dc.subjectmulti-criteria decision making
dc.subjectanalytical hierarchy process (AHP)
dc.titleTOURIST DECISION-MAKING WHEN SELECTING A DESTINATION: AN ANALYTICAL HIERARCHY PROCESS ANALYSIS OF CONSUMPTION VALUES
dc.typeArticle

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