Investigation of green consumers 'subjective well being within the scope of purchase behavior, attitudes and personality traits

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dc.contributor.authorYıldız, Tuğba
dc.contributor.authorErciş, Aysel
dc.date.accessioned2024-10-04T19:05:28Z
dc.date.available2024-10-04T19:05:28Z
dc.date.issued2022
dc.departmentBayburt Üniversitesien_US
dc.description.abstractEnvironmental problems that increase with global developments require individuals to behave more envi- ronmentally. The determination of this requirement depends on increasing the awareness of individuals and motivating green consumer behaviors. At this point, one of the most important factors is the happiness and satisfaction levels of people's lives, known as subjective well-being. The increase in the subjective well-being of individuals creates a win-win relationship between the environment and the consumer, and presents the gains of being a green consumer back to the consumer as life satisfaction. In this study, personality traits were first examined in order to define green consumers correctly. Later, the effect of personality traits on the environment and helping attitudes was revealed, and finally, the effect of green purchasing behavior on sub- jective well-being, which is an important indicator of social welfare, was investigated. The results revealed that personality traits affect green consumers' attitudes towards both the environment and helping, and these attitudes have an effect on green purchasing behavior. In addition, it was determined that green purchasing behavior was effective on the output variable of the model, subjective well-being.en_US
dc.identifier.doi10.54614/TBE.2022.881257
dc.identifier.endpage42en_US
dc.identifier.issn2822-2652
dc.identifier.issue1en_US
dc.identifier.startpage29en_US
dc.identifier.trdizinid1120597en_US
dc.identifier.urihttps://doi.org/10.54614/TBE.2022.881257
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1120597
dc.identifier.urihttp://hdl.handle.net/20.500.12403/4434
dc.identifier.volume36en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofTrends in business and economics (Online)en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.titleInvestigation of green consumers 'subjective well being within the scope of purchase behavior, attitudes and personality traitsen_US
dc.typeArticleen_US

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