Strategic brand management in enterprises: A conceptual review

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dc.contributor.authorŞaylan, Onur
dc.contributor.authorEsmer, Yusuf
dc.date.accessioned2024-10-04T18:58:50Z
dc.date.available2024-10-04T18:58:50Z
dc.date.issued2023
dc.departmentBayburt Üniversitesien_US
dc.description.abstract[No abstract available]en_US
dc.identifier.endpage309en_US
dc.identifier.isbn978-363190254-7
dc.identifier.isbn978-363190255-4
dc.identifier.scopus2-s2.0-85182095256en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage301en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12403/4051
dc.identifier.volume6en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofInterdisciplinary Public Finance, Business and Economics Studiesen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleStrategic brand management in enterprises: A conceptual reviewen_US
dc.typeBook Chapteren_US

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