SOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS

Basit Öğe Kaydı
dc.contributor.authorBilgin, Yusuf
dc.date.accessioned2026-02-28T12:09:10Z
dc.date.available2026-02-28T12:09:10Z
dc.date.issued2024
dc.departmentBayburt Üniversitesi
dc.description.abstractThis study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected self-expression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers. © 2024 Editura Universitatii din Oradea. All rights reserved.
dc.identifier.doi10.30892/gtg.52109-1186
dc.identifier.endpage106
dc.identifier.issn20650817
dc.identifier.issue1
dc.identifier.scopus2-s2.0-85186975820
dc.identifier.scopusqualityQ1
dc.identifier.startpage98
dc.identifier.urihttps://doi.org/10.30892/gtg.52109-1186
dc.identifier.urihttps://hdl.handle.net/20.500.12403/5833
dc.identifier.volume52
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEditura Universitatii din Oradea
dc.relation.ispartofGeojournal of Tourism and Geosites
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20260218
dc.subjectself-expression
dc.subjectSocial media
dc.subjectsocial visibility
dc.subjecttravel intention
dc.subjectword-of-mouth communication
dc.titleSOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS
dc.typeArticle

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu