INVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORS

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dc.contributor.authorErcis, Aysel
dc.contributor.authorYildiz, Tugba
dc.contributor.authorDeveci, F. Gorgun
dc.date.accessioned2024-10-04T18:51:08Z
dc.date.available2024-10-04T18:51:08Z
dc.date.issued2020
dc.departmentBayburt Üniversitesien_US
dc.description.abstractIn this study, it was aimed to determine the factors affecting consumers organic food purchase intention. In this direction; individual factors of personal values, attitude towards purchasing organic food of individual factors, and the effect of this variable on the organic food purchase intention was investigated. The role of moderator in the relationship between subjective norms' organic food purchasing attitude and organic food purchase intention is discussed. According to the results of the research, while personal values affect individual factors; while health and environmental consciousness have an impact on the attitude towards purchasing organic food, price consciousness has no effect. In addition, the findings show that the attitude towards purchasing organic food has an impact on the purchase intention. Finally, the subjective norm has a moderator effect between the organic food purchase intention and the attitude towards purchasing organic food.en_US
dc.description.sponsorshipAtaturk University BAP Coordination Unit (Scientific Research Project Coordination Unit of Ataturk University) [SHD-2018-6663]en_US
dc.description.sponsorshipThis research was supported by Ataturk University BAP Coordination Unit (Scientific Research Project Coordination Unit of Ataturk University), Project ID: SHD-2018-6663, Project Name: Tuketicilerin Kisisel Degerlerinin Bireysel Faktorlere ve Organik Urunlere Yonelik Tutumlari Uzerindeki Etkisi (Relation of Consumers' Attitudes towards Organic Products with Personal Values and the Mediation Effect of the Individual Factors) and derived from this project.en_US
dc.identifier.doi10.30798/makuiibf.573331
dc.identifier.endpage325en_US
dc.identifier.issn2149-1658
dc.identifier.issue2en_US
dc.identifier.startpage297en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.573331
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3403
dc.identifier.volume7en_US
dc.identifier.wosWOS:000556047100003en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOrganic Producten_US
dc.subjectPersonal Valuesen_US
dc.subjectIndividual Factorsen_US
dc.subjectSubjective Normen_US
dc.subjectAttitude towards Purchasing Organic Producten_US
dc.subjectOrganic Product Purchase Intentionen_US
dc.titleINVESTIGATION OF CONSUMERS 'ORGANIC FOOD PURCHASES IN THE CONTEXT OF THE RELATIONSHIP OF PERSONAL VALUES AND INDIVIDUAL FACTORSen_US
dc.typeArticleen_US

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