Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model

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dc.contributor.authorYilmazel, Sefa Emre
dc.date.accessioned2026-02-28T12:08:57Z
dc.date.available2026-02-28T12:08:57Z
dc.date.issued2023
dc.departmentBayburt Üniversitesi
dc.description.abstractThe main purpose of this research is to explore whether consumers’ consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers’ organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven. © 2022, The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.
dc.description.sponsorshipUK Research and Innovation, UKRI, (104077); UK Research and Innovation, UKRI
dc.identifier.doi10.1007/s12208-022-00353-3
dc.identifier.endpage757
dc.identifier.issn18651984
dc.identifier.issue4
dc.identifier.scopus2-s2.0-85141534893
dc.identifier.scopusqualityQ2
dc.identifier.startpage739
dc.identifier.urihttps://doi.org/10.1007/s12208-022-00353-3
dc.identifier.urihttps://hdl.handle.net/20.500.12403/5733
dc.identifier.volume20
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherInstitute for Ionics
dc.relation.ispartofInternational Review on Public and Nonprofit Marketing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260218
dc.subjectEnvironmental concern
dc.subjectFood safety concern
dc.subjectHealth consciousness
dc.subjectOrganic foods
dc.subjectPrice perception
dc.subjectPurchase intention
dc.titleDetermining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model
dc.typeArticle

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