Cittaslow: Umbrella branding for Turkish cities

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dc.authoridKara, Adnan/0000-0002-9045-0392
dc.contributor.authorSengun, Hayriye
dc.contributor.authorKara, Adnan
dc.date.accessioned2024-10-04T18:48:33Z
dc.date.available2024-10-04T18:48:33Z
dc.date.issued2021
dc.departmentBayburt Üniversitesien_US
dc.description.abstractCittaslow is an international movement against one of the biggest problems of today, i.e. the effects of dense human population and fast urban life.The study aims to clarify the city branding practices of local governments participating in Cittaslow, and to examine the economic, social and environmental impacts that the movement exerts on cities. In conceptual framework, the Cittaslow movement is explained with its basic philosophy and policies, and city branding is discussed within the image and positioning concepts. The research includes quantitative evaluation of simple statistical data such as mean and standard deviation. The study covers cities in the Turkish Cittaslow network and applies an online questionnaire with the municipality officials. Items related to the importance and social, economic, environmental aspects of Cittaslow are included in the online survey.The research results prove that the economic and social aspects of the Cittaslow movement are more positive for the cities, whereas the environmental aspects are less positive. The Cittaslow movement strengthens the brand image of small towns with associations of territories' cultures and traditions. The authors find that, while preserving local values, urban regeneration can be made with positive city image.en_US
dc.identifier.doi10.29141/2218-5003-2021-12-3-7
dc.identifier.endpage90en_US
dc.identifier.issn2218-5003
dc.identifier.issue3en_US
dc.identifier.startpage81en_US
dc.identifier.urihttps://doi.org/10.29141/2218-5003-2021-12-3-7
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3085
dc.identifier.volume12en_US
dc.identifier.wosWOS:000671793900007en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherUral State Univ Economicsen_US
dc.relation.ispartofUpravlenets-The Manageren_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectbrandingen_US
dc.subjectterritorial marketingen_US
dc.subjectcity brandingen_US
dc.subjectbrand imageen_US
dc.subjectumbrella branden_US
dc.subjectCittaslowen_US
dc.subjectSlow Cityen_US
dc.subjectTurkeyen_US
dc.titleCittaslow: Umbrella branding for Turkish citiesen_US
dc.typeArticleen_US

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