Impact of Managers' Innovation Perception on Innovation Activities and Innovation Strategies in Hotel Businesses
Küçük Resim Yok
Tarih
2019
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this study is to examine the impact of managers' innovation perceptions on innovation activities and innovation strategies in hotel business. The research also examined the relationship between innovation types applied in hotel businesses and innovation strategies. Quantitative method was used in the research. The universe of the research constitutes hotel businesses operating in the Western Black Sea Region. Survey data were obtained using questionnaire technique. As a result of the analysis, it is determined that the innovation perceptions of the managers of the hotel businesses has an effect on the types of innovations applied in the businesses. Nevertheless, it has been determined that business managers' perceptions of innovation have no meaningful effect on innovation strategies applied to the business. In other words, it has been reached that the innovation strategies of the businesses are determined by the variables other than the innovation perceptions of the managers. The research also find that there is a relationship between innovation types applied in hotel businesses and innovation strategies.
Açıklama
22nd Eurasia-Business-and-Economics-Society (EBES) Conference -- MAY 24-26, 2017 -- Sapienza Univ Rome, Fac Econ, Rome, ITALY
Anahtar Kelimeler
Innovation perception, Innovation activities, Innovation strategies, Hotel business
Kaynak
Eurasian Economic Perspectives: Proceedings of the 22nd Eurasia Business and Economics Society Conference
WoS Q Değeri
N/A
Scopus Q Değeri
Q4
Cilt
10
Sayı
2
