SOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS
Küçük Resim Yok
Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Editura Universitatii din Oradea
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected self-expression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers. © 2024 Editura Universitatii din Oradea. All rights reserved.
Açıklama
Anahtar Kelimeler
self-expression, Social media, social visibility, travel intention, word-of-mouth communication
Kaynak
Geojournal of Tourism and Geosites
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
52
Sayı
1