SOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTS

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dc.contributor.authorBilgin, Yusuf
dc.date.accessioned2024-10-04T18:58:49Z
dc.date.available2024-10-04T18:58:49Z
dc.date.issued2024
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThis study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists positively affected self-expression (spiritual and social), e-WOM and travel intention. This research was able to promote ways on how social media can best promote travel destinations among Muslim travelers. © 2024 Editura Universitatii din Oradea. All rights reserved.en_US
dc.identifier.doi10.30892/gtg.52109-1186
dc.identifier.endpage106en_US
dc.identifier.issn2065-0817
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85186975820en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage98en_US
dc.identifier.urihttps://doi.org/10.30892/gtg.52109-1186
dc.identifier.urihttp://hdl.handle.net/20.500.12403/4045
dc.identifier.volume52en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEditura Universitatii din Oradeaen_US
dc.relation.ispartofGeojournal of Tourism and Geositesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectself-expressionen_US
dc.subjectSocial mediaen_US
dc.subjectsocial visibilityen_US
dc.subjecttravel intentionen_US
dc.subjectword-of-mouth communicationen_US
dc.titleSOCIAL VISIBILITY OF CONSUMPTION AS A PHENOMENON DRIVING THE SELF-EXPRESSION AND TRAVEL INTENTION OF MUSLIM TOURISTSen_US
dc.typeArticleen_US

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