THE EVOLUTION OF CUSTOMER CITIZIENSHIP BEHAVIOR RESEARCH: SYSTEMATIC REVIEW AND BIBLIOMETRIC ANALYSIS

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dc.contributor.authorSunaoglu, Serife Kazanci
dc.contributor.authorOzdemir, Neslisah
dc.date.accessioned2024-10-04T18:53:55Z
dc.date.available2024-10-04T18:53:55Z
dc.date.issued2023
dc.departmentBayburt Üniversitesien_US
dc.description.abstractCustomer citizenship behavior has been a remarkable concept in recent years, particularly in service research, due to the numerous benefits it provides from both the customer and the company's perspectives. This study aims to give a comprehensive view utilizing bibliometric methodologies and to provide a systematic evaluation of the growing literature on customer citizenship behavior. In this vein, a systematic review was conducted by applying content and bibliometric analysis to 151 emprical research articles in the Scopus database. The findings are discussed under the headings of descriptive overview and bibliometric mapping (year, author, country, journal, citation, keyword), theoretical background, studies used in measurement, methodological approaches (research design, data collection method, population, sample size, sampling method, analysis, industry) and related variables (antecedents, consequences, mediators and moderators). This study contributes to the body of knowledge by clarifying the literature on customer citizenship behavior, presenting the current situation, identifying gaps, and making recommendations for future research.en_US
dc.identifier.doi10.30798/makuiibf.1282386
dc.identifier.endpage2254en_US
dc.identifier.issn2149-1658
dc.identifier.issue3en_US
dc.identifier.startpage2219en_US
dc.identifier.trdizinid1210829en_US
dc.identifier.urihttps://doi.org/10.30798/makuiibf.1282386
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1210829
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3787
dc.identifier.volume10en_US
dc.identifier.wosWOS:001115009600005en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherMehmet Akif Ersoy Univen_US
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Facultyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCustomer Citizenship Behavioren_US
dc.subjectSystematic Literature Reviewen_US
dc.subjectBibliometric Analysisen_US
dc.subjectContent Analysisen_US
dc.titleTHE EVOLUTION OF CUSTOMER CITIZIENSHIP BEHAVIOR RESEARCH: SYSTEMATIC REVIEW AND BIBLIOMETRIC ANALYSISen_US
dc.typeReview Articleen_US

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