Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption

Basit Öğe Kaydı
dc.authoridUnal, Sevtap/0000-0002-3227-0756
dc.contributor.authorUnal, Sevtap
dc.contributor.authorDeveci, F. Gorgun
dc.contributor.authorYildiz, Tugba
dc.date.accessioned2024-10-04T18:49:31Z
dc.date.available2024-10-04T18:49:31Z
dc.date.issued2019
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThe main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen's Planned Behavior Theory (TPB) is used to explain consumers' organic food selection behaviors. In addition, the moderating role of uncertainty about organic foods and the mediating role of the price of organic foods were tested. Data were gathered via a survey of consumers of organic foods in Turkey. The research model was tested by Structural Equation Modeling (SEM) via Smart PLS3. The findings showed that consumptions motives of healthiness, easiness, mood, and convenience-price of organic foods motivate consumers to buy organic foods. In addition, environmental concern and negative emotions influence on attitudes towards organic foods and purchase intentions. On the other hand, subjective norms and self-monitoring do not influence attitudes towards organic foods and subsequent purchase intentions. Uncertainty has a moderating effect on the relationship between attitudes and purchase intentions whereas price has no mediating effect on the relationship between attitudes and purchase intentions.en_US
dc.identifier.doi10.26650/ibr.2019.48.0019
dc.identifier.endpage35en_US
dc.identifier.issn2630-5488
dc.identifier.issue1en_US
dc.identifier.startpage1en_US
dc.identifier.trdizinid358051en_US
dc.identifier.urihttps://doi.org/10.26650/ibr.2019.48.0019
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/358051
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3195
dc.identifier.volume48en_US
dc.identifier.wosWOS:000478837800001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.publisherIstanbul Univ, Sch Businessen_US
dc.relation.ispartofIstanbul Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectOrganic fooden_US
dc.subjectConsumption motivationsen_US
dc.subjectEnvironmental concernen_US
dc.subjectConsumption emotionsen_US
dc.titleDo We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumptionen_US
dc.typeArticleen_US

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