Integrated QFD, Fuzzy Linear Regression and ZOGP: An Application of E-Store Design

Basit Öğe Kaydı
dc.authoridSenturk, Pelin/0000-0002-2234-2656
dc.contributor.authorCelik, Pelin
dc.contributor.authorUstasuleyman, Talha
dc.date.accessioned2024-10-04T18:51:08Z
dc.date.available2024-10-04T18:51:08Z
dc.date.issued2019
dc.departmentBayburt Üniversitesien_US
dc.description.abstractIn the current, highly competitive marketplace, customer demand is a major factor in the product design process. Most firms make an effort to indicate that their products differ from the competitors' products. The purpose of this paper is to understand customers' expectations of and technical requirements for e-stores and to evaluate most popular e-stores in Turkey (i.e., ES1, ES2, ES3). In this study, the authors aim to understand the customer expectations and technical requirements by using quality function deployment (QFD). To prepare the house of quality (HoQ), the authors surveyed 20 experts who are customers who have elite membership (their expenses for these e-stores are more than regular customers and have elite cards) of the three e-stores and academicians. After creating the HoQ, the authors employ fuzzy linear regression to evaluate the relationships between customer expectations and technical requirements and among technical requirements themselves. Finally, the authors use zero-one goal programming (ZOGP) to select the most desirable e-store.en_US
dc.identifier.doi10.4018/IJBAN.2019100105
dc.identifier.endpage73en_US
dc.identifier.issn2334-4547
dc.identifier.issn2334-4555
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85072643494en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage61en_US
dc.identifier.urihttps://doi.org/10.4018/IJBAN.2019100105
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3401
dc.identifier.volume6en_US
dc.identifier.wosWOS:000511332500004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherIgi Globalen_US
dc.relation.ispartofInternational Journal of Business Analyticsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectE-Store Designen_US
dc.subjectFuzzy Linear Regressionen_US
dc.subjectQuality Function Deploymenten_US
dc.subjectZero-One Goal Programmingen_US
dc.titleIntegrated QFD, Fuzzy Linear Regression and ZOGP: An Application of E-Store Designen_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu