Strategy Development for the Turkish Ready-Made Garment Sector Using SWOT Analysis - Fuzzy TOPSIS Method

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dc.authoridOZBEK, Ahmet/0000-0001-5015-8082
dc.authoridpabuccu, hakan/0000-0003-2267-5175
dc.contributor.authorOzbek, Ahmet
dc.contributor.authorPabuccu, Hakan
dc.contributor.authorEsmer, Yusuf
dc.date.accessioned2024-10-04T18:53:48Z
dc.date.available2024-10-04T18:53:48Z
dc.date.issued2020
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThe aim of this study was to integrate SWOT analysis and the fuzzy TOPSIS method to develop a strategy for the Turkish RMG sector. SWOT analysis was used to determine the strengths & weaknesses and opportunities & threats of the sector. New strategies were developed using SWOT analysis data, and then the fizzy TOPSIS method was used to rank the strategies for the sector. Four strategies were determined: (1) building global brands, (2) providing government incentives to increase the competitive power of the sector (3) effective use of e-commerce, and (4) transforming the sector into an attractive business area for young people. Empirical results indicate that the third strategy is ideal for the sector. However SWOT analysis falls short of determining strategies for any sector. The ability of strategy making processes to yield positive outcomes depends largely on managers' participation in decision-making processes. Fuzzy TOPSIS was used to model the inherent uncertainty in human knowledge and behaviour and to incorporate sector managers 'views into the .system to assess alternatives that integrate SWOT.en_US
dc.identifier.doi10.5604/01.3001.0014.0928
dc.identifier.endpage22en_US
dc.identifier.issn1230-3666
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85087103781en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage15en_US
dc.identifier.urihttps://doi.org/10.5604/01.3001.0014.0928
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3700
dc.identifier.volume28en_US
dc.identifier.wosWOS:000544227000002en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInst Chemical Fibresen_US
dc.relation.ispartofFibres & Textiles in Eastern Europeen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectRMG sectoren_US
dc.subjectstrategy developmenten_US
dc.subjectSWOT analysisen_US
dc.subjectfuzzy TOPSISen_US
dc.titleStrategy Development for the Turkish Ready-Made Garment Sector Using SWOT Analysis - Fuzzy TOPSIS Methoden_US
dc.typeArticleen_US

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