An investigation of self-image congruence differences between materialistic and non-materialistic consumers

Küçük Resim Yok

Tarih

2015

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Bogazici Universitesi

Erişim Hakkı

info:eu-repo/semantics/openAccess

Özet

This research aims to determine whether there are differences in the self-image congruence between materialistic and non-materialistic consumers towards different product categories (social and private consumption products). The study was carried out on the students of Erzurum Ataturk University using the survey method. Results indicate that there are significant differences in the self-image congruence between materialistic and non-materialistic consumers. Additionally, non-materialistic consumers choose products that reflect their actual selves, whereas materialistic consumers choose products that support their ideal selves.

Açıklama

Anahtar Kelimeler

Consumer behavior, Materialistic tendencies, Private consumption, Self-image congruence, Social consumption, consumption behavior, research, student, survey, Consumer behavior, Materialistic tendencies, Private consumption, Self-image congruence, Social consumption, consumption behavior, research, student, survey

Kaynak

Bogazici Journal

WoS Q Değeri

Scopus Q Değeri

Q3

Cilt

29

Sayı

2

Künye