An investigation of self-image congruence differences between materialistic and non-materialistic consumers

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dc.authorid56703662000
dc.authorid57188807007
dc.authorid43462177900
dc.contributor.authorBaşar E.E.
dc.contributor.authorTürk B.
dc.contributor.authorÜnal S.
dc.date.accessioned20.04.201910:49:12
dc.date.accessioned2019-04-20T21:44:04Z
dc.date.available20.04.201910:49:12
dc.date.available2019-04-20T21:44:04Z
dc.date.issued2015
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThis research aims to determine whether there are differences in the self-image congruence between materialistic and non-materialistic consumers towards different product categories (social and private consumption products). The study was carried out on the students of Erzurum Ataturk University using the survey method. Results indicate that there are significant differences in the self-image congruence between materialistic and non-materialistic consumers. Additionally, non-materialistic consumers choose products that reflect their actual selves, whereas materialistic consumers choose products that support their ideal selves.en_US
dc.identifier.doi10.21773/boun.29.2.3
dc.identifier.endpage57
dc.identifier.issn1300-9583
dc.identifier.issue2
dc.identifier.scopus2-s2.0-84963525444en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage41
dc.identifier.urihttps://dx.doi.org/10.21773/boun.29.2.3
dc.identifier.urihttps://hdl.handle.net/20.500.12403/758
dc.identifier.volume29
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherBogazici Universitesi
dc.relation.ispartofBogazici Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer behavior
dc.subjectMaterialistic tendencies
dc.subjectPrivate consumption
dc.subjectSelf-image congruence
dc.subjectSocial consumption
dc.subjectconsumption behavior
dc.subjectresearch
dc.subjectstudent
dc.subjectsurvey
dc.subjectConsumer behavior
dc.subjectMaterialistic tendencies
dc.subjectPrivate consumption
dc.subjectSelf-image congruence
dc.subjectSocial consumption
dc.subjectconsumption behavior
dc.subjectresearch
dc.subjectstudent
dc.subjectsurvey
dc.titleAn investigation of self-image congruence differences between materialistic and non-materialistic consumersen_US
dc.typeArticleen_US

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