Determining consumers' intent to purchase organic foods in emerging market: price perception affect in moderated mediation model
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Heidelberg
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The main purpose of this research is to explore whether consumers' consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers' organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven.
Açıklama
Anahtar Kelimeler
Health consciousness, Environmental concern, Food safety concern, Price perception, Purchase intention, Organic foods
Kaynak
International Review On Public and Nonprofit Marketing
WoS Q Değeri
N/A
Scopus Q Değeri
Q3
Cilt
20
Sayı
4
