Determining consumers' intent to purchase organic foods in emerging market: price perception affect in moderated mediation model

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dc.authoridYILMAZEL, SEFA EMRE/0000-0002-7666-209X
dc.contributor.authorYilmazel, Sefa Emre
dc.date.accessioned2024-10-04T18:49:28Z
dc.date.available2024-10-04T18:49:28Z
dc.date.issued2023
dc.departmentBayburt Üniversitesien_US
dc.description.abstractThe main purpose of this research is to explore whether consumers' consciousness of health, environment and food safety concern affect their intention to purchase organic foods through attitude mediation and price perception moderation. In the study, a sample of consumers who buy organic food was determined. 386 data were collected in Turkey. Confirmatory factor analysis made in the Amos 22.0 program and hypothesis tests were carried out in the Process Macro with Model 14. The results indicated that consciousness of health, environment and food safety effect consumers' organic food attitude positively. Further, consumer attitude towards organic food effect their purchase intention. In addition, price perception show moderating effect on this relationship. Moreover attitude mediation effect (full and partial) has been proven. With this study, a comprehensive model has been revealed for emerging countries regarding the purchase of organic foods. Price perception moderating effect between attitude and purchase intention has been proven.en_US
dc.identifier.doi10.1007/s12208-022-00353-3
dc.identifier.endpage757en_US
dc.identifier.issn1865-1984
dc.identifier.issn1865-1992
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85141534893en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage739en_US
dc.identifier.urihttps://doi.org/10.1007/s12208-022-00353-3
dc.identifier.urihttp://hdl.handle.net/20.500.12403/3169
dc.identifier.volume20en_US
dc.identifier.wosWOS:000880250300001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer Heidelbergen_US
dc.relation.ispartofInternational Review On Public and Nonprofit Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectHealth consciousnessen_US
dc.subjectEnvironmental concernen_US
dc.subjectFood safety concernen_US
dc.subjectPrice perceptionen_US
dc.subjectPurchase intentionen_US
dc.subjectOrganic foodsen_US
dc.titleDetermining consumers' intent to purchase organic foods in emerging market: price perception affect in moderated mediation modelen_US
dc.typeArticleen_US

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